LeBron James "Chalk" Commercial for Nike Zoom LeBron VI
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This Thanksgiving holiday Nike will debut its latest television commercial, Chalk, which features basketball star LeBron James. The 30 and 60-second U.S. television spots draw its inspiration from LeBrons pre-game ritual of tossing talcum powder into the air at the scorers table before each home and away game. The pre-game ritual of LeBron has become a symbol of the ultimate Just Do It moment.
The ad campaign, produced in cooperation with Portland, Ore.-based advertising agency Wieden+Kennedy is part of Nikes integrated marketing and communication support for LeBrons latest signature sneaker the Zoom LeBron VI. The ad will begin airing on Thanksgiving Day during the nationally televised pro football games. It will run on major networks and cable channels including ESPN, ABC, Fox, CBS, BET and MTV. The campaign will also be featured on nikebasketball.com.
In addition to LeBron James, the commercial also features cameo appearances by basketball players Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks and platinum recording hip-hop artist Lil Wayne.
Channel: Sports
Uploaded: November 25, 2008 at 8:45 pm
Author: nicekicks
Length: 00:01:01
Rating: 4.85
Views: 269414
Tags: Nike LeBron James Zoom VI
Video Comments:
RcKis0 (January 9, 2009 at 6:22 am)
LMFAO
Salgoas (January 9, 2009 at 5:29 am)
If it's chalk then that guy that threw it all over the donuts is gonna have some problems....
5quicksilver (January 9, 2009 at 3:08 am)
no it makes the ball slip its powder
5quicksilver (January 9, 2009 at 3:07 am)
its powder
YungEio (January 8, 2009 at 11:56 pm)
its chalk used to improve your grip
jipidoudou (January 8, 2009 at 11:31 pm)
0:30 = lil wayne !! sick commercial
killermonkeyz09 (January 8, 2009 at 10:58 pm)
is that really chalk?
killermonkeyz09 (January 8, 2009 at 10:18 pm)
does thast improve your grip?what is that stuff anyway.
whitesparrow552 (January 8, 2009 at 4:37 pm)
Well, I guess you don't have to "get it". All you need to do is witness ;)
CrocodileMonkey (January 8, 2009 at 4:01 am)
I dont get it
shortyc763 (January 8, 2009 at 3:29 am)
Lebron is actually good friends with Lil Wayne which is why he is in it (I'm friends w/the director)
shortyc763 (January 8, 2009 at 3:28 am)
Song is called "Candyman" by Cornershop
MischiefMaker37 (January 8, 2009 at 2:49 am)
yo wahts the name of this song?
spada16 (January 7, 2009 at 10:08 pm)
lil wayne sucks
rockgibson14 (January 7, 2009 at 4:23 am)
actually kg got it from mj. just like lebron
dwadedabomb127 (January 7, 2009 at 4:21 am)
no dwade kobe and lebron are
MStiff726 (January 7, 2009 at 3:14 am)
Braylon is from *ichigan, he is a lost cause. I trade him for Anothony Gonzalez
Wrenman (January 6, 2009 at 10:18 pm)
RE: idwmnLmfao. Winner of the championship game gets a free bible with League Champions '09 Engraved on the front.
jaydanfort (January 6, 2009 at 2:59 pm)
wat bout D.wade he is gettin more points more asists more rebounds more blocks more steals than kobe.and CP3 he is leading in stealing, broke a stealing record, leads in asists averaging 15 points a game along with 12 asists he has had the most triple doubles so far this season, 3rd most double doubles
jaydanfort (January 6, 2009 at 2:54 pm)
b4 KG did it... MJ did it and karl"mailman" malonre
EEpong (January 6, 2009 at 4:42 am)
KG started this...
lebron james has no originality.
lebron james has no originality.
Dre259 (January 6, 2009 at 2:15 am)
Wayne probably thought that was cocaine
SilvrSk83r (January 6, 2009 at 1:08 am)
thats why we wear grip gloves smart one
temujin143 (January 5, 2009 at 8:04 pm)
all i want to say is... what the hell is a crabble dribble? who invented that? lol.
Crispy610 (January 5, 2009 at 6:56 pm)
D wade Vs Dwight Howard?